Marketing concepts and strategies (Record no. 3341)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00394 a2200169 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0-395-36938-X |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | PRI |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Pride, William M. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing concepts and strategies |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston |
| Name of publisher | Houghton mifflin company |
| Year of publication | 1989 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 818 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Technology |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ferrell, O.C. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Collection (GEN) |
| Lost status | Damaged status | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| PSL | PSL | 12/06/2012 | 658.8 PRI | 4160 | General Collection (GEN) |