TY  - GEN
AU  - Pride, William M.
AU  - Ferrell, O.C.
TI  - Marketing concepts and strategies
SN  - 0-395-36938-X
U1  - 658.8 
PY  - 1989///
CY  - Boston
PB  - Houghton mifflin company
KW  - Technology
ER  -