Pride, William M. <br/><br/>
Marketing concepts and strategies 

 - 6th ed. 
 - Boston  Houghton mifflin company  1989 
 - 818 
<br/><br/><label>ISBN: </label>0-395-36938-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technology
<br/><br/><label>Dewey Class. No.: </label>658.8  / PRI